This is how you run amodern seasonal business.
One system for your whole season; less admin for you, a smoother experience for your guests.
What you get
Everything works together. You keep the overview.
Built as one system, not glued together. Every booking feeds your mails, your guest portal, your photo board and your numbers, without you moving anything.
Selling
A site that sells while you prepare your activities.
Bookings
Request, booking and payment on your own domain, and when plans change, everything moves along by itself.
Website builder
We build and host your site, always with your current offer, fast, and findable by Google and AI.
Coming back
Your guest always sees current, personal information.
Mailings & campaigns
Newsletters and campaigns on automatic segments, from guests who haven't rebooked to tomorrow's birthdays.
Guest portal
Your guest pays, completes details and adds extras via one link, none of it lands on your plate.
Photo board
Photos and videos to all your guests, announced automatically, in your branding, with view stats for you.
Staying in control
Your numbers and your groupings come straight from your bookings.
Numbers & reports
See today whether you're ahead of last year, and adjust while the season still runs.
Formations
Build groupings from your live bookings, you're never behind what's actually booked.
Connecting
Your bookkeeping and your own tools plug straight in.
Integrations
Invoices flow to SnelStart or Exact Online by themselves, tags through Google Tag Manager. And for those who build, there's an open connection to your own data.
“When you're stuck, we're stuck”
Our fee follows your revenue, we only earn when your season runs. So we also help with things that don't happen inside the system.
Trusted by operators like
Our largest customer processes over €1M in annual bookings through Buchung. The same infrastructure will carry your season too.
For your guests
The experience you sell starts at the booking.
The same tools, now from your guest's chair, from the first click to the photos afterwards.
When booking
Four participants, filled in once
Your guest signs everyone up together and pays in one go. What the booker filled in carries over to the participants, no screen full of fields per person.
In the weeks after
Each mail at its own moment
Confirmation, payment reminder, practical info, check-in. Your guest gets what they need when it matters, not all at once the night before.
Just before the day
Their whole day, in one link
The time that belongs to their booking, the documents to prepare with, and whatever's still outstanding. Your guest changes it themselves, even at eleven at night.
On the day
Arriving without explaining anything
You have this guest complete on one screen: who's coming, what's paid, what's still open. Your guest repeats nothing they already gave you.
Afterwards
Home, with the photos waiting
A note that they got home safely, and their own event's photo board. One link, still working next year.
Who we build for
You're not a webshop.
You sell something people experience. Buchung gets that. Whether you run retreats, organise sailing camps, host brewery tours, or saddle up ponies.
Sailing camps
Full boats. Empty inbox.
Retreats
More time for guests. Less for spreadsheets.
Padel camps
Courts full, planning clean.
Pony camps
Pair riders, not lists.
Football camps
Every group assigned, every parent informed.
Clinics
Single or multi-day, solo or as a team.
Sports camps
Multi-day programs without Excel gymnastics.
Summer camps
From registration to wrap-up in one system.
Also built for theatres, cooking workshops, escape rooms, market gardens, castles, yoga studios, climbing gyms, hot-air balloon rides, breweries with tastings, and everything in between and beyond.
Book a demo and tell us what you do.Sound familiar?
Out with the previous-generation tools
Your booking plugin, your accounting package, Google Analytics, Mailchimp, Drive and the spreadsheets you keep yourself. Seven tools that know nothing about each other, and you are the connection between them.
The previous generation
Buchung
The previous generation
Booking in the plugin, payment link from your bank, confirmation typed out afterwards.
Buchung
Booked, paid and confirmed in one flow, on your own domain.
The previous generation
The plugin counts, your spreadsheet counts too, and in the evening you compare them.
Buchung
One count, and it comes out of your bookings themselves.
The previous generation
Exporting to Mailchimp for the arrival details, and then you spot the one you forgot.
Buchung
The audience is decided when the mail goes out. Last night's booking is in it.
The previous generation
After the confirmation, the booking moves into your inbox and onto your phone.
Buchung
The booking stays open: your guest pays, fills in and adds, without you.
The previous generation
CSV out of your booking system, a sheet alongside, and only then do you know how the season is running.
Buchung
This morning's booking already counts, with no export in between.
The previous generation
Analytics says 200 visitors, your plugin says 3 bookings, and nobody knows which campaign did it.
Buchung
Visits, checkout starts and bookings in one line, including where your bookers came from.
The previous generation
Photos to Drive, share the folder, send the link, fix permissions for whoever can't open it.
Buchung
The photos go to that event's guests by themselves, in your own branding.
About us
Not just software. Built from the field.
I know sailing camps from every angle. First as a participant on the water, then as an instructor, and finally as the operator who had to keep it all running.
Our loose tools: a WordPress site only the developer understood, with an invoice every time something needed to change. Mailchimp for sending emails, an overloaded Google Drive full of sheets only I understood, Exact for invoicing, and Google Analytics we tried to decode for marketing insights. A pile of tools that did not know each other and, above all, did not talk to each other.
Buchung is not built as a better booking tool. It is built to replace those loose tools, with one system that understands how a sailing school, retreat, clinic, or summer camp actually works.
We build this together with operators who use it daily. Your feedback shapes our product.
Welcome to Buchung.
Maurits Misana
Founder, Buchung
What it costs
One rate, everything in.
You pay 1.5% commission on your transaction volume, with a minimum of €80 per month.
Prices excl. VAT. Cancel monthly.
- You pay 1.5% commission on your transaction volume, with a minimum of €80 per month. A quiet month costs €80, a month with €20,000 in volume €300. Everything is in. No packages, no modules to buy on top. Prices excl. VAT, cancel monthly.
Running next season on tools you don't stitch together yourself?
30-minute demo. No slides. You tell us what goes wrong every season, we show you how Buchung would run it. Usually you know within 10 minutes if it clicks.