Confirmation instantly
The participant knows within seconds
The moment the payment clears, the confirmation email goes out. With invoice, with your branding, in the participant's language.
Features · Communications & mailings
Stop opening Mailchimp at 10pm.
Templates, segments and automations in one place. Buchung sends packing lists, routes and reviews on its own — based on who actually booked, not on a Google Sheet you exported yesterday. Today's booking gets everything too.
Built for sailing schools, retreats, breweries, padel clubs, and everything in between and beyond. See all types →
Transactional & journey
Confirmations, packing lists, routes, reviews — on their own.
Based on the event date, not on when you remember to export. Someone books Thursday for Saturday? Gets everything still, in the right order.
Packing list three days before
At the right time, with the right gear
What to bring, when on which dock, contact info for your team. Automatic, for every participant, adjusted per activity.
The night before
Route, weather, instructor
One well-timed reminder prevents ten Saturday-morning phone calls. Weather forecast not via a detour — just in the same email.
Review request after
Two weeks later, not right away
Right after is too fresh to be honest. Two weeks works better. With a direct link to your Google Reviews page.
Broadcasts & segments
Segment on who they were, not who they are.
Email about the Laser course to everyone who did Optimist last summer. Or to parents of kids between 12 and 18 with an allergy. The segments come straight from your booking data.
Segments from your data
Activity, date, age, custom field
No CSV export, no import. The segment is always current — including this morning's booking.
Auto-refresh
Books today, in the segment tomorrow
Segments refresh on schedule or on every new booking. No 'oh, I need to re-export'.
Schedule for later
Write in March, send in April
Write the spring newsletter when you have the calm. Schedule the send. Done. You don't have to remember.
Per language
Dutch, German, English, French
Dutch recipients get it in Dutch. Germans in German. One segment, four languages, one action — no manual translating.
Templates, versions, variants
Adjust to your tone. Reuse forever.
Buchung gives you the starting point. You make it yours. With preview, with versions, with language variants.
Fully customizable
Every email sounds like you, not like a platform
House rules, contact info, photos, your own tone. No 'sent on behalf of Buchung' — your participant only sees you.
Draft, active, version history
Edit without risk
Build a draft, preview, then publish. Revert to an old version? One click. No 'sorry, sent the wrong packing list'.
Preview before sending
See what one specific participant gets
With her name, her activity, her dietary needs. No more 'I hope this looks right'.
Variables that make sense
Name, date, instructor, packing list PDF
All filled in dynamically. Buchung warns if you use a variable that doesn't exist for this context — before the email goes out.
GDPR & unsubscribe
No surprises from the data protection authority.
Participants pick which emails they want. Unsubscribe works in one click. Where they came from is tracked.
Opt-in topics
Newsletter, promo, event updates
Participant picks per topic. Transactional mails sit outside this — they always get those.
One-click unsubscribe
Link in every email
Preference page for fine-tuning. No 'email us to unsubscribe'.
Source tracked
See per participant how and when
Subscribed via checkout, newsletter popup, or import? All visible in her profile.
See what your participants get.
30-minute demo. We import your season, run a full journey through one participant's view — and show you how to tailor it.
More features
Part of a bigger loop.
Communications pulls from bookings on one side, feeds into dashboard and promos on the other.