Features · Dashboard & revenue

Today you know how the week is going.

Four KPIs live, every day: bookings, registrations, revenue (incl. VAT), outstanding. With percent difference vs last season. When something turns red, you know by the end of the week — not the end of the month.

Rebuilt March 2026. Built for sailing schools, retreats, breweries, padel clubs, and everything in between and beyond. See all types

Live numbers

Four KPIs. One screen. You know where you stand.

No six tabs. No pivot table. Four numbers with the trend next to them.

Bookings

Last 30 days, with trend

New bookings over the last 30 days vs the 30 before. Peaks and dips you see right away, not in your quarterly report.

Registrations

This season, vs last year

Confirmed participants so far today, compared to the same point last year. Behind? On par? Ahead?

Revenue (incl. VAT)

Total season, in euros

Total revenue this season. Comparison with last season in euros and percentage — both relevant, not one or the other.

Outstanding

What needs to come in

Total open plus total overdue. Overdue shown in red. Payments running late you see before your bookkeeper does.

To-dos above the fold

What you should do today.

Not hidden in three menus. Top of the dashboard: what's waiting on action.

Open tickets

Questions waiting for an answer

Participant questions with who opened them and how long they've been waiting. Often parents clarifying something — not dramatic, but deserving an answer.

Draft invoices

Not yet sent, usually a checkbox

Invoices generated but ready to go. Usually a forgotten checkbox. One click and done.

In-option bookings

Not paid, close to expiring

Participants registered but not yet paid. Auto-expiry, but also one-click follow-up available.

Overdue amounts

Too late, directly clickable

Already sent, not yet paid. Directly linkable to the booking or invoice. No 'which one was it again?'.

Drill-down

From 'revenue down' to 'which activity is that?'.

Every KPI is a link. You don't stop at the number; you go straight to the source.

From number to booking

Click revenue, see bookings

Sorted by date, filterable by activity or audience. From the big number to the facts.

From outstanding to invoice

Click outstanding, see each invoice

Amount, due date, reminder status, contact. All on one screen, no three-menu hunt.

From trend to activity

Which are lagging, which are leading?

Registrations behind? One click further you see which activities are pulling, which aren't. Actionable, not just reporting.

Season over season

You know what normal looks like — because Buchung remembers.

No more coffee-machine chats with your head of school about 'I think we were further along last year'. You have the number.

Percent per KPI

+12% bookings, -4% registrations, +3% revenue

One screen, four numbers, last season as the anchor. Steer on real patterns, not gut feel.

Fair comparison

To the same point in the year

On April 24 we compare to April 24 last year, not 'end of April'. Prevents a skewed picture.

Multiple seasons back

Patterns become visible

Your third summer? Compare to first and second. Which week always peaks? Which course is stable, which is erratic?

Segments

Per activity, per audience, per campaign.

Not just 'how is the whole thing doing'. Also 'where is it coming from'.

Per activity

Which is running, which isn't

Which courses are full, which aren't. Which brings the most margin. Which you could cut without breaking the season.

Per audience

Who's actually coming?

Age distribution, origin, new vs returning. Which audience is growing, which is shrinking — visible per season.

Per channel

Where do your bookings come from?

Organic, newsletter or ads — per channel you see how many bookings and revenue it drives. On the same screen as your KPIs.

Attribution

Where your bookings come from — and where ad spend is leaking.

No separate analytics dashboard. No marketer needed. You see it in the same place as your revenue.

Sources

Organic, ad or newsletter?

Every booking has a source. See which channel drives bookings and which just drives clicks.

Campaign attribution

Which ad drove which booking

UTM tags link checkout to campaign. Not 'there were 200 visitors', but 'that campaign drove 14 bookings and €3,200 in revenue'.

Cost per booking

Is that campaign worth it?

Compare ad spend to bookings generated. See which campaigns pay off and which you should stop.

Peak periods

When it's busy. When it should be.

Spot patterns before the season starts — and during the season, see if you're on track.

Peak calendar

Which weeks were your busiest

Last three seasons in a row. Which week was always full, which lagged? Plan next season based on what you know.

Booking pace

Are you on schedule?

How many bookings did you have at this point last year for Camp 24? And now? Look ahead instead of looking back.

Source per peak

Who books during the rush

In peak weeks: new participants or rebookings? Segment insight to make your marketing smarter.

See your season in the dashboard.

30-minute demo. We load your previous season into the dashboard and show you how today you would have known what you only discovered next month.

More features

The dashboard is the window. The modules are the work.

What you see here comes from somewhere — and leads somewhere.